A U.S. investment firm set up a customer service call center in India to take advantage of lower labor costs. This is called
A) homogenizing markets.
B) vertical integration.
C) outsourcing.
D) horizontal integration.

Question

Quizplus · Accepted Answer

Early outsourcing efforts were primarily confined to manufacturing activities; increasingly, however, companies are taking advantage of modern communications technology, particularly the Internet, to outsource service activities to low-cost producers in other nations.

A US Investment Firm Set Up a Customer Service Call Center