Portals compete with one another on:
A) search engine speed and results.
B) reach and unique visitors.
C) unique visitors and search engine speed.
D) reach and depth.

Question

Quizplus · Accepted Answer

While search engine speed and results, reach, and depth are all important factors for portals, the choice that best captures the main ways that portals compete is B. Portals aim to have a large reach by attracting unique visitors to their site. The more unique visitors, the more advertisement revenue and potential for other monetization strategies. Therefore, portals are in direct competition with one another for unique visitors, which can lead to a better user experience, more user-generated content, and more insights into user behavior.

Portals Compete with One Another On