All of the following are attributes of personalized marketing except:
A) suitable for highly complex products.
B) unique price.
C) targeting of individuals.
D) use of mass media.

Question

Quizplus · Accepted Answer

Personalized marketing is not typically associated with the use of mass media, as it is focused on targeting individuals with customized messages and offers. Highly complex products may benefit from personalized marketing, as it allows for a tailored approach to communicating product features and benefits. Unique pricing strategies are often used in personalized marketing, as they allow for customized pricing based on individual customer characteristics and behaviors.

All of the Following Are Attributes of Personalized Marketing Except