IBM has always had a geocentric orientation.

Question

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IBM has changed its orientation from polycentric to geocentric recently, when it went through a massive reorganization. Under the old system, a corporate customer with operations in several countries had to contract with small IBM offices in each country, and each IBM office had its own regulations; the reorganization placed IBM's employees into 14 customer-focused groups, such as financial services, entertainment, and oil and gas, to be able to work with a central sales office.This is found in the "Geocentric Orientation" section (1-3d).

IBM Has Always Had a Geocentric Orientation