Firms with a polycentric orientation are guided by a multidomestic market concept.

Question

Quizplus · Accepted Answer

Polycentric firms are guided by the multidomestic market concept. Managers of polycentric firms are very much aware of the importance of individual international markets to the success of their business and are likely to establish individual businesses in the countries where they operate.This is found in the "Polycentric Orientation" section (1-3b).

Firms with a Polycentric Orientation Are Guided by a Multidomestic