When people use the availability heuristic to estimate probabilities for events, they base their estimates on:
A)the similarity between the event in question and their prototype
B)the ease with which examples can be brought to mind
C)the difference between the event in question and their starting estimate
D)mathematical calculations of the expected value

Question

Quizplus · Accepted Answer

When people use the availability heuristic to estimate probabilities, they base their estimates on the ease with which examples can be brought to mind. This means that events that are more memorable or easily retrievable from memory will be judged as more probable than events that are less memorable or less easily retrievable.

When People Use the Availability Heuristic to Estimate Probabilities for Events