Collier is leafing through a stack of questionnaires that have been completed by adult males in a research study.One respondent has listed his height as 6 feet, 5 inches, but the occupation is difficult to read.It might be basketball player or bank president.Collier decides it must be basketball player and enters that information into the computer.In this case, Collier has probably based his decision on:
A)the representativeness heuristic
B)the availability heuristic
C)anchoring and adjustment
D)a means-ends analysis of the data

Question

Quizplus · Accepted Answer

Collier likely used the representativeness heuristic, which involves making judgments based on how well something matches our stereotypes or expectations. In this case, the height of the respondent fits the stereotype of a basketball player more closely than that of a bank president.

Collier Is Leafing Through a Stack of Questionnaires That Have