The _______ effect occurs when we remember the message but forget the reason for discounting it.
A)delayed reaction
B)short-term memory
C)sleeper
D)longevity

Question

Quizplus · Accepted Answer

The sleeper effect refers to the phenomenon where the source of a message becomes dissociated from its content over time, resulting in people remembering the message itself but forgetting the reason for discounting it. This effect is most likely to occur when people have a delayed reaction to the message, such as when they encounter it again after some time has passed. Short-term memory and longevity are not directly related to this effect, while delayed reaction is only partially related since it can facilitate the sleeper effect.

The _______ Effect Occurs When We Remember the Message but Forget