Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
A)peripheral
B)central
C)logical
D)image

Question

Quizplus · Accepted Answer

Suzy was persuaded by the appearance of the DVD player, which is a peripheral cue rather than being convinced by the features or logic of the product.

Suzy Is Interested in Purchasing a DVD Player,and Is Overwhelmed