The Implicit Association Test (IAT)
A)measures conscious attitudes.
B)measures unconscious attitudes.
C)measures both conscious and unconscious attitudes.
D)measures our behaviors.

Question

Quizplus · Accepted Answer

The Implicit Association Test (IAT) measures unconscious attitudes and biases by assessing how quickly people associate concepts with positive or negative words. It is designed to reveal unconscious attitudes that could not be detected by self-report measures of attitudes.