If a telemarketer makes many call and occasionally gets someone to buy his product,this is an example of a
A)fixed-ratio schedule
B)variable-ratio schedule
C)fixed-interval schedule
D)variable-interval schedule

Question

Quizplus · Accepted Answer

A variable-ratio schedule is where a behavior (in this case, making phone calls) is reinforced after an average number of times it has been exhibited. This leads to a high and steady rate of the behavior, as the person never knows when the reinforcement will come. In this case, the occasional sales that the telemarketer makes are the reinforcement that keeps them making more calls.

If a Telemarketer Makes Many Call and Occasionally Gets Someone