Which is true regarding the differences between consumer and organizational buyers?
A)Consumer buyers often purchase online,while organizational buyers may purchase online or in person.
B)Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
C)Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
D)Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
E)Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.

Question

Quizplus · Accepted Answer

Consumer decisions are typically made by individuals, whereas organizational buying decisions often involve multiple stakeholders or a buying committee.

Which Is True Regarding the Differences Between Consumer and Organizational