When is it NOT appropriate to use a low-price strategy?
A)when you have a transaction-focused buyer
B)when the buyer does not value quality
C)when the buyer is a high-involvement buyer
D)when the customer wants an"unbundled" product
E)when the buyer is a low-involvement buyer

Question

Quizplus · Accepted Answer

A low-price strategy is not appropriate for high-involvement buyers because they often prioritize quality, brand reputation, and other factors over price.

When Is It NOT Appropriate to Use a Low-Price Strategy