Which of the following is an example of a bridge statement?
A)'"You will get good gas mileage when you buy this car."
B)"These are the finest fund-raising donuts you can buy."
C)"This hotel has 24-hour room service and free parking."
D)"Buy one,get one at half price."
E)"We have trained service technicians,which means you will experience less downtime."

Question

Quizplus · Accepted Answer

The statement "We have trained service technicians, which means you will experience less downtime" is a bridge statement because it bridges the product feature (trained service technicians) to the benefit (experiencing less downtime).

Which of the Following Is an Example of a Bridge