Which of the following statements is true about products and product knowledge?
A)Without understanding a company's history an employee cannot understand that company's product.
B)Product knowledge is not as important as selling technique for a professional salesperson.
C)Knowledge of one's product or service is not important in all areas of professional selling.
D)Complexity and variety of products available and the increasing number of new products complicate the buying process.
E)Salespeople who learn and impart too much product knowledge slow the buying process down.

Question

Quizplus · Accepted Answer

Complexity and variety of products available and the increasing number of new products complicate the buying process. This statement acknowledges the challenge in buying and selling products due to the vast options available, making it important for salespeople to have thorough product knowledge. Option A is not necessarily true; an employee can understand a company's product without knowing the entire history of the company. Option B and E are incorrect because product knowledge is vital for a professional salesperson to present the benefits and features of the product. Option C is also incorrect as product knowledge is necessary in all areas of professional selling.

Which of the Following Statements Is True About Products and Product