What term refers to the act of persisting with a failing course of action?
A) overconfidence
B) halo bias
C) availability bias
D) escalation of commitment

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the phenomenon where individuals continue to pour resources into a failing course of action, rather than changing course, in the hopes that their initial decision will ultimately prove successful. This can be due to a combination of factors, such as cognitive biases (such as overconfidence or sunk cost fallacy) and social pressures (such as the desire to save face or avoid admitting failure).

What Term Refers to the Act of Persisting with a Failing