The _____ strategy focuses on development and distribution of standardized products worldwide to reap maximum benefits from low-cost advantages.
A) transnational
B) localization
C) home replication
D) global standardization

Question

The _____ strategy focuses on development and distribution of standardized products worldwide to reap maximum benefits from low-cost advantages.
A) transnational 
B) localization 
C) home replication 
D) global standardization

Quizplus · Accepted Answer

The Global Standardization strategy focuses on developing and distributing standardized products worldwide to reap maximum benefits from low-cost advantages. This strategy is based on the assumption that the world is becoming increasingly homogenized, and that customers around the world have similar needs and preferences that can be satisfied with a standardized product. This strategy is particularly effective for companies that have a strong brand image, as it allows them to leverage that image globally.

The _____ Strategy Focuses on Development and Distribution of Standardized