A non-equity based alliance is also called a _____.
A) cross-border alliance
B) synergistic alliance
C) hubristic alliance
D) contractual alliance

Question

A non-equity based alliance is also called a _____.
A) cross-border alliance 
B) synergistic alliance 
C) hubristic alliance 
D) contractual alliance

Quizplus · Accepted Answer

A contractual alliance is a non-equity based alliance in which two or more companies join forces to pursue a specific goal or project through a legally binding agreement. This can involve sharing technology, expertise, resources, or distribution channels, among other things. It differs from an equity-based alliance, in which companies join forces by buying shares in each other's businesses.

A Non-Equity Based Alliance Is Also Called a _____