Zara's strategically uses information technologies to do all of the following EXCEPT:
A) Bring new products quickly to market, meeting customer demands
B) Support a continuous flow of information from stores to manufacturers to distributors
C) Maintain a rich, centralized repository of customer data
D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
E) Keep its inventory levels very low (relative to other retailers)

Question

Quizplus · Accepted Answer

The options A, B, C, and E are all examples of how Zara strategically uses information technologies. However, building silos of responsibilities with limited interaction between store managers, designers, and market specialists goes against Zara's philosophy of collaboration and responsiveness to customer demands. Zara's success is largely attributed to its ability to quickly respond to changes in customer preferences, which would be hindered by the presence of silos within the company. Therefore, option D is the correct answer as it goes against Zara's business strategy.

Zara's Strategically Uses Information Technologies to Do All of the Following