Focus groups are most useful
A) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively heterogeneous
B) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively homogeneous
C) when precise generalization to a larger population is not necessary and the focus groups' participants and the larger population are relatively homogeneous
D) when precise generalization to a larger population is not necessary and the focus group participants and the larger population are relatively heterogeneous

Question

Quizplus · Accepted Answer

Focus groups are most useful when a detailed understanding of a specific population is needed, rather than precise generalization to a larger population. Homogeneous focus group participants will likely provide more consistent and detailed insights, while a heterogeneous population may result in more varied perspectives and opinions, making it difficult to generalize insights to a larger population. Therefore, choice C is the best option, as precise generalization is not necessary, and the focus group participants and the larger population are relatively homogeneous.

Focus Groups Are Most Useful