Which of the following is not an advantage of the use of matrix questions?
A) they are faster to complete for respondents
B) they do not take much thought on the part of the respondents to answer
C) they use space efficiently
D) the format increases the comparability of responses given to different questions for the respondent as well as the researcher

Question

Quizplus · Accepted Answer

While matrix questions are faster to complete and use space efficiently, they do require respondents to think carefully about multiple options and make sure their responses align consistently across the rows or columns. Therefore, option B is not an advantage and is incorrect. Options A, C, and D are all advantages of using matrix questions.

Which of the Following Is Not an Advantage of the Use