The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?
A)Increase buyer power.
B)Increase substitute products.
C)Decrease supplier power.
D)Decrease buyer power.

Question

Quizplus · Accepted Answer

Victory Wireless is attempting to decrease buyer power by offering products at a lower price or competing on price.

The Victory Wireless Store in Denver Is Currently Offering a Fabulous