The three key objectives of the approach stage of the sales presentation are:
A)to understand customer's communication style,build rapport and discuss business.
B)capture attention,develop interest,and build desire for products.
C)establish referent power,reward power,and expert power.
D)establish credibility,trust,and expert power with the customer.
E)build rapport,capture customer's attention,and transition to need discovery.

Question

Quizplus · Accepted Answer

The three key objectives of the approach stage of the sales presentation are to build rapport with the customer, capture their attention, and smoothly transition into the need discovery phase. Option A is close but doesn't specifically mention the need for attention capture, while options B, C, and D focus too narrowly on the later stages of the sales presentation.

The Three Key Objectives of the Approach Stage of the Sales