A company which has the following slogan "so what if it costs a lot,I am worth it!" is trying to appeal to ________ need.
A)esteem
B)social
C)irrational
D)rational
E)self-actualization

Question

Quizplus · Accepted Answer

This slogan suggests that the company is targeting the customer's need for esteem, wanting to feel valuable and self-worth. It implies that the customer should splurge on themselves because they are worth it, which speaks to their desire to feel respected and admired by others.

A Company Which Has the Following Slogan "So What If