The key issues section of the annual marketing plan:
A)specifies the goals to be accomplished in terms of sales volume,market share,and profit.
B)summarizes the overall strategic approach that will be used to meet the plan's objectives.
C)presents a short overview of the issues,objectives,strategy,and actions incorporated in the plan.
D)identifies the main opportunities and threats to the product that the plan must deal with in the coming year.

Question

Quizplus · Accepted Answer

The key issues section of the annual marketing plan is expected to identify the key opportunities and threats to the product that the plan must deal with in the coming year. Option A specifies the goals to be accomplished in terms of sales volume, market share, and profit, and this information belongs to the section on objectives. Option B summarizes the overall strategic approach that will be used to meet the plan's objectives, and this information belongs to the section on strategy. Option C presents a short overview of the issues, objectives, strategy, and actions incorporated in the plan, and this information belongs to the executive summary.

The Key Issues Section of the Annual Marketing Plan