Units operating in relatively unstable environments and pursuing more proactive marketing programs are likely to perform better when they:
A)have relatively greater autonomy.
B)have rigid team structures.
C)have clear distinction of power.
D)use centralized decision structures.

Question

Quizplus · Accepted Answer

Units operating in unstable environments and pursuing more proactive marketing programs need to be adaptable and make decisions quickly. Greater autonomy allows them to react quickly and appropriately to changes in the environment. Rigid team structures, clear distinction of power, and centralized decision structures may hinder their ability to act quickly and adapt.

Units Operating in Relatively Unstable Environments and Pursuing More Proactive