A confrontation strategy:
A)focuses only on increasing the rate of purchase of its existing customers rather than investing on new customers.
B)is best suited for a relatively heterogeneous market with respect to customers' needs and purchase criteria.
C)constantly improves the ability to win new customers who might otherwise be attracted to competitor's offering.
D)is usually employed by companies when their current and potential competitors have relatively limited resources and competencies.

Question

Quizplus · Accepted Answer

A confrontation strategy is focused on winning new customers and constantly improving the ability to do so, even when facing competition. It is typically employed when there are significant resources and competencies available, rather than when resources are limited. Therefore, options A, B, and D are incorrect.

A Confrontation Strategy