The primary objective of mass market penetration is to recoup development and commercialization costs as soon as possible.

Name: The primary objective of mass market penetration is to recoup development and commercialization costs as soon as possible.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

The primary objective of mass market penetration is to capture a large share of the market by setting low prices or heavily promoting products, rather than specifically to recoup development and commercialization costs quickly.

The Primary Objective of Mass Market Penetration Is to Recoup