What do researchers hope to learn by comparing the preferences of customers in different segments with their perceptions of the positions of existing brands?

Name: What do researchers hope to learn by comparing the preferences of customers in different segments with their perceptions of the positions of existing brands?
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The Answer of What do researchers hope to learn by comparing the preferences of customers in different segments with their perceptions of the positions of existing brands?

What Do Researchers Hope to Learn by Comparing the Preferences