Which of the following steps in the product positioning process concludes the analysis portion of the positioning process and crystallizes the decision about the positioning a brand should hold?
A)Collecting information from a sample of customers about their perceptions
B)Identifying the set of determinant attributes that defines the product space
C)Writing a positioning statement or a value proposition
D)Considering fit of possible positions with customer needs and segment attractiveness

Question

Quizplus · Accepted Answer

Considering fit of possible positions with customer needs and segment attractiveness concludes the analysis portion by determining the most viable position for the brand.

Which of the Following Steps in the Product Positioning Process