A company wants to generate a visual depiction of the positions of various products or brands in the competitive set by using two or three determinant attributes.Which of the following is best suited for this purpose?
A)Perceptual map
B)Gantt chart
C)Value curve
D)Conjoint analysis

Question

Quizplus · Accepted Answer

A perceptual map is the best choice for this purpose. It is a visual representation of how customers perceive different products or brands based on specific attributes. By using two or three determinant attributes, the company can map the positions of its products or brands relative to its competitors, allowing them to identify opportunities for differentiation and improvement. Gantt charts, value curves, and conjoint analysis are not suitable for this purpose.

A Company Wants to Generate a Visual Depiction of the Positions