Arrow Bank has instructed its employees to take printouts only when it is essential and customers are given e-statements instead of paper statements.The company advertises this aspect of business and markets itself as a green company.The company is using _____ positioning in this case.
A)endorsement
B)proenvironment
C)ingredient
D)comparison

Question

Quizplus · Accepted Answer

The company is positioning itself as proenvironment by promoting its eco-friendly practices such as minimizing the use of paper and promoting e-statements instead of paper statements. This aligns with the values of environmentally conscious consumers who prefer to do business with companies that prioritize sustainability.

Arrow Bank Has Instructed Its Employees to Take Printouts Only