At the company or business unit level,positional analyses are useful to determine how an entire company or business unit is positioned relative to its competitors.
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Q3: The speed of a computer system is
Q4: Brand positioning comprises both competitive and customer
Q5: Readily available data is used typically for
Q6: Physical differences are not stressed in the
Q7: Many dimensions are considered in perceptual positioning.
Q9: Perceptual positioning has a technical orientation and
Q10: Deposit safety is considered a determinant attribute
Q11: Physical positioning is the best approach to
Q12: Perceptual attributes of products are directly related
Q13: Positioning ultimately occurs in customers' minds.
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