Perceptual attributes must be considered in positioning most products.
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Q14: The first step in the positioning process
Q15: The intangible nature of services makes it
Q16: Complex physically based attributes refer to physical
Q17: Proenvironment positioning seeks to portray a company
Q18: A consumer can typically evaluate a product
Q20: Product features are often used in physical
Q21: Identify a product for which physical comparisons
Q22: Value curves indicate how products within a
Q23: Physical positioning is different from perceptual positioning
Q24: Perceptual positioning is different from physical positioning
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