A(n)_____ is designed to avoid direct competition with larger firms who are pursuing the bigger segments.
A)growth-market strategy
B)undifferentiated market strategy
C)peripheral market strategy
D)niche-market strategy

Question

Quizplus · Accepted Answer

A niche-market strategy is designed to target a very specific and narrow market segment, allowing a smaller company to avoid direct competition with larger firms who are pursuing larger market segments. This strategy focuses on catering to the unique needs and preferences of a specific group of customers that may be neglected by larger companies.

A(n)_____ Is Designed to Avoid Direct Competition with Larger Firms