Due to the lack of experience of the buying center in case of ________,the buying center tends to view the supplier's reputation as a critical factor,and generally choose a well-known and respected supplier to reduce the risk of making a poor decision.
A)dealing with an ultimate consumer
B)new-task buying
C)straight rebuy
D)buying a common service

Question

Quizplus · Accepted Answer

New-task buying involves purchasing a product or service for the first time or a situation where the buying center has little or no experience with a product. In such cases, the buying center tends to view the supplier's reputation as a critical factor in decision-making to reduce the risk of making a poor decision. On the other hand, in straight rebuy, the buying center has been buying the product or service for a long time and is familiar with the suppliers and their reputation. Buying a common service also may not necessarily require the buying center to consider the supplier's reputation as a critical factor. Dealing with an ultimate consumer is not relevant in this case, as it does not involve the buying center.

Due to the Lack of Experience of the Buying Center