A consumer's purchase-decision process is triggered by unsatisfied needs in the step of _____ in the complex decision-making process.
A)information search
B)problem identification
C)evaluation of alternatives
D)purchase

Question

Quizplus · Accepted Answer

The problem identification stage is where the consumer becomes aware of an unsatisfied need or problem that can be solved by purchasing a product or service. This triggers the entire decision-making process that leads to the final purchase. The other stages (information search, evaluation of alternatives, and purchase) follow after the problem has been identified.

A Consumer's Purchase-Decision Process Is Triggered by Unsatisfied Needs in the Step