Which of the following is the first mental step in the high-involvement decision-making process?
A)Information search
B)Purchase
C)Problem identification
D)Evaluation of alternatives

Question

Quizplus · Accepted Answer

Problem identification is the first mental step in the high-involvement decision-making process. This involves recognizing a need or problem that requires a solution. Without identifying a problem, consumers would have no reason to search for information, evaluate alternatives or make a purchase.

Which of the Following Is the First Mental Step in the High-Involvement