Sensory information such as touch and smell,which can be important for evaluating foods,fashion items,and similar products,cannot be displayed on the Web.
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Q4: High-involvement purchases involve goods or services that
Q5: Consumers are information seekers in high-involvement purchase
Q6: The motivation for impulse buying usually is
Q7: A need can become stronger and be
Q8: Products are more difficult to evaluate than
Q10: Low-involvement purchase decisions are characterized by possible
Q11: The decision process is complete after a
Q12: People tend to seek more information about
Q13: In high-involvement situations,large advertising budgets and a
Q14: Highly brand-loyal customers resist cents-off coupons,special promotions,or
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