Which of the following components of the marketing mix is related to advertising,personal selling,point-of-purchase displays,and publicity?
A)Product
B)Price
C)Place
D)Promotion

Question

Quizplus · Accepted Answer

Promotion is the component of the marketing mix that includes advertising, personal selling, point-of-purchase displays, and publicity. Product refers to the item being sold, price is the amount charged for the product, and place refers to the distribution channels used to get the product to the consumer.

Which of the Following Components of the Marketing Mix Is