One way to eliminate the bullwhip effect is to give all participants in the supply chain access to ________ information from the retailer.
A)supply
B)consumer-demand
C)customer lists
D)distributor

Question

Quizplus · Accepted Answer

Providing access to consumer-demand information from the retailer allows all participants in the supply chain to have a more accurate understanding of actual demand. This helps prevent overordering or underordering, which reduces the bullwhip effect. Supply information, customer lists, or distributor information alone cannot fully address the issue of the bullwhip effect.

One Way to Eliminate the Bullwhip Effect Is to Give