The goal of good research is to systematically discover answers to questions that a researcher has posed. How does qualitative research find answers to questions?

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The Answer is Qualitative research answers research questions by observing social settings and the groups or individuals who inhabit them to determine how people make sense of their surroundings using social roles, norms, rituals, and social structures. Researchers look for patterns, but do not reduce pattern to the average behavior at the risk of misrepresenting and oversimplifying a population. The researchers often immerse themselves in the community studied to participate, and share in the understandings/perceptions of others with the goal of seeing how people structure and give meanings to their lives.

The Goal of Good Research Is to Systematically Discover Answers