Which of the following statements about the sources of product knowledge is most likely true?
A) Company product literature is of less value to salespeople than it is to customers.
B) The best source of information on the product is the director of sales.
C) Plant tours would be of little value to people in retail and service selling.
D) A salesperson cannot really understand the product until spending time on the manufacturing line producing it.
E) Examining and using the product can give a salesperson in-depth knowledge of its features.

Question

Quizplus · Accepted Answer

Examining and using the product can give a salesperson in-depth knowledge of its features. Company product literature is also important for salespeople to have a comprehensive understanding of the product, and plant tours may provide valuable insights into the manufacturing process. The director of sales may be a helpful resource, but not necessarily the best source of information on the product. Spending time on the manufacturing line may be beneficial but is not always feasible or practical.

Which of the Following Statements About the Sources of Product