Which of the following statements would NOT be an application of the marketing concept?
A) Let's speed up production and get these products to customers faster by eliminating the field test.
B) Let's show these product designs to some prospective buyers for their reactions.
C) Let's examine our points of distribution to see if we're reaching the market effectively.
D) Let's do some research to see which colors the consumers prefer.
E) Let's ask customers which products they used most heavily.

Question

Quizplus · Accepted Answer

Eliminating the field test is not an application of the marketing concept, as it prioritizes speed of production over ensuring product quality and meeting customer needs. The marketing concept requires a focus on achieving customer satisfaction and meeting their needs, and this often involves conducting field tests to ensure that products meet quality standards and customer expectations.

Which of the Following Statements Would NOT Be an Application