____________ engagement is when a company creates a product of service as an alternative to enhance the customer's experience.
A)Reactive
B)Proactive
C)Active
D)Interactive

Question

Quizplus · Accepted Answer

Proactive engagement is when a company takes initiative and creates a product or service to enhance the customer's experience before the customer asks for it, anticipating their needs. Reactive engagement, on the other hand, is when a company responds to a customer's request or complaint. Active and interactive are general terms that do not specifically describe this type of engagement.

____________ Engagement Is When a Company Creates a Product of Service