In order to provide high coverage and lower prices,Z-Mart,a national supercenter,sells digital cameras made by many manufacturers,including Sony,Nikon,and Panasonic.Nikon has recently accused Z-Mart of failing to meet its responsibilities.Which of the following most likely triggered this conflict?
A) poor communication
B) dual distribution
C) multiple channels
D) hybrid distribution
E) intrachannel competition

Question

Quizplus · Accepted Answer

Intrachannel competition likely triggered the conflict, as Z-Mart sells digital cameras from multiple manufacturers, including Nikon. This situation can lead to competition within the same distribution channel (Z-Mart), potentially disadvantaging Nikon if Z-Mart favors or promotes other brands more aggressively.

In Order to Provide High Coverage and Lower Prices,Z-Mart,a National