What is a competitive advantage of franchising?
A) attracting new customers
B) focusing on a branded concept
C) forming long-term contracts
D) developing multiple products
E) separating channel functions

Question

Quizplus · Accepted Answer

Franchising allows for a focus on a branded concept, which is a key competitive advantage as it allows for consistency in products and services across multiple locations.

What Is a Competitive Advantage of Franchising