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Why Does Goal Incongruity Most Likely Exist Between Franchisors and Franchisees

Question 37

Multiple Choice

Why does goal incongruity most likely exist between franchisors and franchisees?


A) Franchisors want compliance, and franchisees want innovation and flexibility.
B) Franchisors seek to maximize sales, and franchisees seek to maximize profits.
C) Franchisors want open communication, and franchisees want full autonomy.
D) Franchisors seek to maximize profits, and franchisees seek to maximize sales.
E) Franchisors want innovation and flexibility, and franchisees want compliance.

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