Intermarché best serves as an example of a firm that has engaged in ________.
A) localization
B) global outsourcing
C) forward integration
D) mass merchandising
E) backward integration

Question

Quizplus · Accepted Answer

Intermarché has engaged in backward integration, which is the process of a company expanding its operations by acquiring suppliers. Intermarché has done this by acquiring farms, food processing factories, and distribution centers, allowing them to have more control over their supply chain and lower costs.

Intermarché Best Serves as an Example of a Firm That