Coca-Cola and PepsiCo most likely shifted from outsourcing to vertical integration for the purpose of ________.
A) building brand equity
B) lowering bottling costs
C) negotiating with bottlers
D) meeting global demands
E) controlling fountain sales

Question

Quizplus · Accepted Answer

Building brand equity is the most likely reason for Coca-Cola and PepsiCo to shift from outsourcing to vertical integration. By controlling the entire production process, from syrup production to bottling and distribution, these companies can ensure that their products meet their high standards of quality and consistency. This helps to build brand equity and loyalty among consumers.

Coca-Cola and PepsiCo Most Likely Shifted from Outsourcing to Vertical